The Vision of the Future comes from the top :
CEO, Antoine Bouvier said in 2007:
"The future progression will be along three lines: Innovation, Operational Excellence and European Integration"
"Innovation is the genes of MBDA, but Innovation is not just a matter of Research & Development"
The specific "Innovation Culture" Think Tank has then declared that innovation as one of the core values of MBDA where: Innovation Culture: "... each individual and each team in MBDA to challenge ideas, processes, rules, ways of working, existing solutions, etc... providing that it brings a new benefit for the company...".